Telling the story by showing the tool. We want to convey that we are Mobile, we use a photo of mobile. If you want to show that you sell climbing equipment, we want photos of that equipment in the posting. Showing the app itself is a bit trickier. We might need or want to go with close ups or screenshots of the app on a desktop as opposed to showing the device itself. Demonstrating the application on a variety of tools shows flexibility and universality. Either way, determining the outcome is always about the visual.
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