Special Month Long Tweet Campaign

Tweet // Complete Social Media Campaign for $34.95 Limited Time Only. (Reg $199) (Get Second Month Free) Lowest Campaign Price We’ve Ever Offered!  Limited  Availability. Offer Expires May 31st, With Second Month Free, Your Average Cost is $17 a Month. As an Editor, Writer, and Social Media Strategist, I know how to write Tweets that capture people’s ...

Special

Tweet // Complete Social Media Campaign for $34.95 Limited Time Only. (Reg $199) (Get Second Month Free) Lowest Campaign Price We’ve Ever Offered! Limited Availability. Offer Expires Aug 31st, With Second Month Free, Your Average Cost is $17 a Month. As an Editor, Writer, and Social Media Strategist, I know how to write Tweets that capture people’s ...

MSFT Bing Take over AOL Search

Bing, Microsoft’s search engine will take over AOL, which formerly had a deal with Google.  Bing has announced a 10 Year Contract to power AOL’s search results.  Bing already has a co branding solution with Yahoo!  You’ve probably  noticed that Bing and Yahoo search pages are identical, and provide you the same search results.  ...

Always Be Growing Your Network

Social Media affords us unprecedented opportunities for growing our audience; our client pool, and influencer network. I coined a phrase years ago, which may explain my handle, “Networks that aren’t expanding are shrinking”  … This is more than an axiom, it’s a fact.  Groups like BNI or Meet Up Groups, our Twitter and ...

A Kids Cancer Foundation that Doesn’t Take Anything for Expenses

JackysKids.Org is one Cancer Foundation that does not take any expenses, overhead or a percentage for it’s fundraising.  This is important.  Another cause I support, Wounded Warriors,  increased expenses by 80% last year, and spends 57.7 percent of what it takes in, according to Charity Navigator. Even for a well managed Non Profit, it’s ...

Using another Journalist to Validate Your Spin

As we delve deeper into “Crafted Narrative” as fiction, we want to use a textbook example of how a Journalist can use another Journalist to validate their fiction, and thereby propel an entity to take action.  In this example, either the Journalist changed his story, or the person he quoted changed his story, but in either case, the journalist ...

Impressions are a scam you want conversions

Here’s a real letter to a Client about Impressions, and that they are scams.. I then go on to talk about conversions The “Hits” you should go to your Server Administrator and ask them to get a “Zero Baseline” … Expect push back from them. I would say in 99 percent of cases, they just give a blanket:  “Oh, ...

Does Your Website Convert? Do You Get Daily Sales from Your Website?

“No business owner I know has the luxury of spending money without understanding the payoff.” I read that on a big phone company’s landing page. It’s true, and yet millions of people went into the Social Media business with: NO BUSINESS PLAN NO SPECIFIC CALL TO ACTION CREATED NO IDEA OF HOW THEY WERE GOING TO MAKE MONEY ON SOCIAL AND ...

On Social: Do we Keep doing the Same things and Expect Different Results?

If you really, really want to keep doing the same thing over and over and expect different results, you can.  As a Publisher/Editor and Social scientist  don’t expect me to mince words with you.   Doing the same thing over and over and expecting different results is the definition of insanity.  Yup.  Crazy.  That process is steeped in denial, ...
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Gisele The Cat

 Gisele   Oh I have to tell you Gisele’s (the cat) new trick. She has started opening and shutting dresser drawers and pulling out the clothes that she finds in there and rolling around in them. Last night I heard this loud opening and shutting of drawers yet I thought the household was asleep so I went to investigate and there she was with ...