Don’t hire a Triple PhD…. Hire a guerrilla marketer with Sales and Marketing Experience
Stop wasting hundreds of thousands of dollars on academic fruitcakes with no real world experience
Excerpt: Corporations Want Sales
In this Digital Age, where every other person is an expert, guru, or specialist, real world sales experience stands out.
[ Beta Version of this Post. I write stuff quick, and come back and edit later. You can borrow my metaphors but don’t borrow my analogies… those are mine]
Corporations want sales. If we know how to create sales streams for CEOs, then everybody get’s credit for implementation of our ideas. Everybody wins, the consumer is well served, and the entire enterprise is successful. When CEOs do not hire tough digital converters, they end up with mediocre results. A skilled sales person Interviewer should review the sales dept applications. Call the best salesperson she or he will be able to sniff out a fake. Get to know this gal’s true CONVERSION NUMBERS. Do not look for number of posts or entries, or analysis. LOOK FOR ONE THING: SALES.
If the Applicant cannot sell? The CEO, Sales Manager and everyone else will know in 1 minute.
The weak need not apply.
Get feedback about your digital conversion staff. Know them.
They are unique.
They are NOT OLD MEDIA…
THAT DOESN’T MEAN CEO’s DON’T KNOW HOW TO RELATE TO THEM: They are NEW MEDIA but they should possess AGES OF INSTINCT AND POSSESS STRONG SALES SKILLS.
Get an edge on the competitor by filling this unique role with skilled polished professionals.
We have to convert “digital interested” to “human connected” meaning we should be driving people to call us, sign up and call us, make a customer complaint and call us, give them a free membership and call us, try to sell them then call us, give them a Donate Now option and call us, but whatever we do, we need to drive traffic to the only end option that we really want: TO CALL US!
A whitepaper on Big Media Agencies circulating is that companies are tired of “brand building” and are investing larger sums in 2014 paying for conversions and human connections, where a sales or support person makes contact and upsells the Client to increase bottom line efficiencies. Surely the CEO or CFO’s are not upselling from inbound CRM Platforms. Support and Sales need to be installed who are skilled at navigating the labyrinth of needs from small shop owner to high ticket sellers. If the Sales Staff is not experienced, seasoned and skilled, then don’t expect the coffers to fill with coin.
These Internet Connected we hope to convert ~ we must do this with as many interested prospects as possible ~ each should become our Clients. Not surprisingly, the better we get at human conversions, the fewer clients it takes to create a quorum. We can make do with 2k hits per day, when we are closing 200 of them.
The Internet self perpetuates myths the greatest of which is that we need millions of “hits” to make a living. What bunk. We need quality targeted efficient hits, without BIG DATA SCIENCE MYTH…. We need skills converters, the used car salespeople if you will on the other end of the phone closing our Clients.
A GOOD CLOSER MAKES A GREAT DATA SCIENTIST
Wait a min Lon! You are telling me that I can pull Matilda off the sales floor, and make her into a Data Scientist, and get rid of this freaking physicist nutjob we hired at 250,000 per year?
Lon is Founder of Social N Worldwide and Owns PronetworkBuild a Boutique Marketing Firm of both First and Last Resort
He is a reformed LinkedIn Addict